Page titles are often the first element a crawler considers to value your web page content. It is the foremost thing that is shown when a search is conducted. It’s important that the title tag of your web page is keyword-rich and contains description of what’s there in the web page.

Here are 3 tips you should consider while writing the title tag of a web page:

Make it Unique – All your page titles should be unique to avoid confusing the browsers. Avoid having multiple pages with the same name – it might come in the way of web page optimization.

Keep It Brief – Ideally your page title should be within the 70 character limit. If this gets tough, use the most important keywords in the beginning. Avoid long sentences at any cost.

Chuck the Domain Name – It is better if you don’t include the domain name in your title tag. It hardly helps in optimizing as the domain name is already included in the link. Including the domain name will take up valuable character space – instead use that space to include important keywords.

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