When passion drives, you can go miles you never thought you could otherwise. This interview is the story of an entrepreneur who had built a brand and reached the masses in nothing more than a year. He has tactfully turned an underutilized natural resource to most wanted commodity. This is the story of James Joseph, Founder and Chief Evangelist at Professional Bharati and Founder of JackFruit 365. With 17 years’ experience in sales and marketing including seven years in technology product marketing and management, he conceptualized, marketed and helped Jackfruit 365 penetrate nooks of top cities. Michael Leander, CMO of Strategic Marketing Services interviews James Joseph in Delhi at the DMAi 2014 Convention to unravel the story behind the successful one-year-old company.
Watch the video to know the inspiring story of branding.
James’ systematic marketing approach and his keenness to follow the thumb rule of demand and supply has contributed immensely to the success of the firm within a year of its launch. Get more information about the firm at jackfruit365.com.
Participant descriptions:
James Joseph is the founder of Professional Bharati – an initiative to encourage Indian professionals to embrace the rich life of Bharat away from the crowded metros while continuing with their careers. After a successful career of 15 years working in the big metros across three continents, James moved back to his hometown in Kerala. James has over 18 years of Sales and Marketing experience in North America, Europe and India with globally reputed organizations like Microsoft, 3M and Ford. During his work across three continents James also had the rare opportunity to design signature dining experiences for his clients with several internationally renowned Chefs which helped him to develop JackFruit 365. He also mentors startups at villages in Kochi.
Michael Leander is an acclaimed international marketing speaker. Covering a range of topics related to direct marketing, digital marketing, marketing automation, customer loyalty marketing management, customer experience design, social media marketing and CRM, he has delivered great experiences to audiences in nearly 40 countries, earning him the reputation of being a “great marketing speaker and marketing trainer” (source: http://www.michaelleander.me/).
