Email Marketing is one of the most popular mediums of promoting brands/products/services in a cost effective manner. Its benefits are irreplaceable if you wish to communicate your message to a larger audience instantly. Here are the top email marketingtrends that will dominate in year 2012:

Trend#1

Mobile Friendly Email Templates: As of now, 44 percent of all mobile phones in use are smartphones and this number continues to grow every day. Majority of mobile phone users are upgrading to a smartphone or an Android or Apple iOS device. This smart phone penetration is on a rise and people these days prefer checking mails on their phone. So, it has become essential to make your email templates mobile-friendly, which can fit in 640 pixels.

Trend#2

Quality Content Will Dominate the Charts: Google Panda search engine algorithm and the Facebook EdgeRank algorithms have raised the bars of content quality quite high for your subscribers. Tools like Gmail’s Priority Inbox and Smart Labels, Yahoo’s “view from contacts” and “view from connections, and Hotmail’s Sweep have replaced the “Last in on top” model by “most important on top” approach.

So your traditional practices won’t work anymore; start using behavioral traits including email clicks, website browsing etc to get three to five times ROI per email over traditional broadcast messages.

Trend#3

Rethink How You Send Email Campaigns: Triggered email programs are in vogue in 2012.  20 percent of surveyed marketers confirmed sending reorder reminders, anniversary greetings or cross-sell/up-sell messages to their customers. 43 percent of marketers send an invitation to review the purchase, 50 percent send a triggered customer-satisfaction survey and 29 percent send a recommendation based on the previous purchase after a purchase.

So, while marketers are waking up to the value of triggered emails, the challenge is to make triggers more sophisticated and comprehensive to make subscribers better engaged.

Some Startling facts about Email marketing:

• Sending more emails is better than sending less emails
• Emails send on Monday & Tuesday are the ones that are unsubscribed most
• The unsubscribe percentage was least Thursday, Friday and Saturday
• Best open rates were weekends and before 6am
• 81% of people read their emails via a Mobile device
• The more links in a mail is equal to less unsubscribe rate

Strategic Outsourcing Services offers Email marketing service that can help you reap rich dividends for your email campaigns.