Jodie Sangster, CEO of ADMA, Association for Data-driven Marketing and Advertising, is a celebrated contributor to data driven marketing. She has travelled around the globe building on her career and mastering the art of direct marketing and data-driven marketing. In her interview with Michael Leander, International Marketing Speaker, Ms Sangster unravels the myths about direct marketing that businesses and entrepreneurs tend to impose.
Ms Sangster emphasizes on…
- Using Data to do Smarter Marketing
- Influential aspects that coerce businesses to move from direct marketing to data-driven marketing
- The changing role of a marketer
- Utilization of data in different parts of the world
- And more…
Watch the interview to see what Jodie Sangster says about varied practices in data-driven marketing at different places around the globe.
Jodie Sangster’s insights about the paradigm shift in marketing makes it clear that the marketing industry is heading for a revolutionary change entwined with Data. Ms Sangster says that with the rapid pace of growth in the data sector in India there is a pressing need for a revamp of data policies. This change in policy should ensure that there is no interference in consumers’ privacy. Association for Data-driven Marketing and Advertising (ADMA) is the largest marketing forum in Australia. Members of ADMA belong to an elite sect of advertisers, marketers, agencies and production companies. ADMA has undergone a recent makeover to reflect the evolution of the marketing and advertising industry and to stay in line with digital marketing and data trends.
Participants’ descriptions:
Jodie Sangster was appointed CEO for Australia’s foremost marketing association on July 1, 2011 after relocating from the Direct Marketing Association in New York. Originally from the UK, Jodie worked with the UK Direct Marketing Association having responsibility for both UK and European regulatory affairs. She moved to Australia in 2001 as ADMA’s Director – Legal & Regulatory Affairs, playing a pivotal role in the development of key legislation such as the Spam Act, Do Not Call Register Act and APEC Privacy Principles. Jodie joined Acxiom as Chief Privacy and Compliance Officer and moved with them to the US in 2007 before joining the DMA in New York in 2009 as Senior Vice President of Education & Global Development. (source: http://dmai.co/).
Michael Leander is an accomplished international marketing speaker. Covering a range of topics related to direct marketing, digital marketing, marketing automation, customer loyalty marketing management, customer experience design, social media marketing and CRM, he has delivered great experiences to audiences in nearly 40 countries, earning the reputation of being a “great marketing speaker and marketing trainer” (source: http://www.michaelleander.me/ ).
