1.    Write an informative and meaningful subject line
An attractive subject line determines the credibility of an email, as it is essential to make the recipient open the mail. So, the subject line should be relevant to the content inside, at the same time has to be eye-catchy too.

2.    Place the key point in the first half of the mail
Try to mention the objective of the mail in the first sentence or at least in the first few lines. One glimpse at these lines must convey the message to the reader. This would save the reader’s time as well as arouse interest to read the rest.

3.    Be concise and clear
Keep the information to the point, focused and readable. By giving the message a conversational tone, it can be personalized. The language used must be simple and easy to understand. Do not forget to introduce yourself.

4.    Give accurate information
In order to fulfill the purpose of the email sent, make sure that it contains proper documents, data and other necessary details. Giving some examples can make the task easy.

5.    Inform the recipients what step they have to take next
By mentioning the exact action required and the due dates; the recipient’s anticipation can be stimulated to get an expected response. Encourage short, yes or no answers from the reader. Make it easy for the reader to decide if the mail requires an action or response, or if it is read only or FYI (for your information).