Twitter, described as the new ‘SMS of the internet’, is going to change the course of marketing in 140 characters. Having built a huge community of 230 million users along its way in the last seven years, Twitter is attaining humongous proportions.
Now is the best time to brace yourself and check out our top five tips to make 2014 your Twitter year.
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- Tweet on weekends: Engagement rates for brands are 17% higher on weekends
- Tweet when they are already busy: Brands tweeting during busy hours get 30% higher engagement
- Keep it short: Tweets less than 100 characters get 17% higher engaging rates
- Don’t go wild with #Hashtag: Tweets with 1 or 2 hashtags have 21% more engagement rates than tweets with more
- Use call to action in your tweets: Tweets that ask for retweet receive 12 times higher retweets than those without calls to action
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