The healthcare marketing industry, as with any service oriented industry; has changed a lot over the years. And as with any industry, change creates disruption. Healthcare marketing comes with its own set of hassles, woes and grey areas. The industry in itself is a fledgling one, with over 80% of internet users seeking health related […]
CMO Talk – Krishnan Chatterjee on work-life balance and chasing dreams
“Choose a job you love, and you will never have to work a single day in your life” said Confucius. Well, if he were to visit us today, he would be in for a great shock! Leave alone doing jobs we love, most of us have jobs that are not even satisfying. The vicious cycle […]
CMO talk – Luisa Mazinter on customer advocacy and the need to rethink branding
Luisa Mazinter, a passionate digital marketing entrepreneur, in an interview with Michael Leander, talks about niche marketing techniques of customer advocacy and the need to rethink on branding. At the DMAi 2014, Delhi, Michael Leander, CMO of Strategic Marketing Services had the chance to converse with Luisa Mazinter, CEO of TheMarketingSite.com. The conversation revolved around […]
CMO Talk-Tanvi Bhatt on personal branding and creating ‘Brandsomeness’
Brands help a product get entrenched in the psyche of the society. Major B2C companies spend copious amounts of money on billboards, hoardings and television ads with the sole purpose of solidifying their presence. In the digital age, branding has progressed from companies to individuals too. It is called personal branding and in this blog […]
CMO talk – Lk Gupta on the success story of redBus and the budding ecommerce in India
In the CMO talk series, Strategic Marketing Services presents Lk Gupta, CMO of redBus In conversation with Michael Leander at the DMAi 2014 convention, Lk Gupta shares his views on the budding ecommerce in India and also speaks about the real heroes behind the success at redBus. Lk Gupta, who has worked with big established […]
Balaji Viswanath talks about Rapid Changes in Consumer Trends
CMO Talk – Balaji Viswanath on Rapid Changes in Consumer Trends and the Future of Digital Marketing in India CMOs are an inspiring lot. At Strategic Marketing Services, we are showcasing some of the best in the business through our CMO Talk series. Michael Leander, world renowned digital marketing speaker and our CMO, has facilitated […]
Story of James Joseph – Founder of Professional Bharati & JackFruit 365
When passion drives, you can go miles you never thought you could otherwise. This interview is the story of an entrepreneur who had built a brand and reached the masses in nothing more than a year. He has tactfully turned an underutilized natural resource to most wanted commodity. This is the story of James Joseph, […]
CMO talk – Jodie Sangster on the changing perspectives of direct marketing and data-driven marketing
Jodie Sangster, CEO of ADMA, Association for Data-driven Marketing and Advertising, is a celebrated contributor to data driven marketing. She has travelled around the globe building on her career and mastering the art of direct marketing and data-driven marketing. In her interview with Michael Leander, International Marketing Speaker, Ms Sangster unravels the myths about direct […]
CMO Talk– Ajay Row on data-driven marketing and its scope in India
Experience is the greatest teacher, and the best way to learn is listening to experts. Strategic Marketing Services, along with world-renowned marketing speaker Michael Leander, is delighted to present to you a 6-part series – CMO talk. DMAi and data-driven marketing in India We had the opportunity to connect with these marketing wizards at the […]