Category: MARKETING

MARKETING

Wow! What an Unsubscribe Experience

No marketer would prefer their prospects to unsubscribe from their emails. At the same time they cannot ignore the fact that not every email list can bring 100% positive response. Say, your campaign response is 72%, and out of the remaining 28%, 10% chose to unsubscribe. Now you should not jump to a conclusion that these 10% […]

MARKETING

The Benefits of On-Demand CRM

On-demand CRM has definite edge over hosted CRM, particularly for small and mid-sized businesses. While the market is replete with choices of every functionality and budget, you’ll have to primarily decide which CRM is good for your organization. This article speaks of definite benefits of on-demand CRM that can help you to evaluate your purchase decision: Enhanced […]

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