The most common challenge of every business in any industry – Marketing. In a haste to overcome the challenge, marketers tend to approach various marketing agencies for different services like email marketing, social media marketing, search engine optimization, event promotions, PR service, creative services and a lot more. However, the catch with choosing too many agencies is a […]
Go Digital this Environment Day
Environmental evangelists say that hugging trees can help in saving the environment. We are not going to question the facts about it. However, we are trying to show that there are other green ways to help in making this world a better place. According to IIED (International Institute for Environment and Development), the average annual […]
Account Based Marketing (ABM) – Every Client is Different!
According to Wikipedia, Account Based Marketing (ABM), also known as Key Account Marketing is a strategic approach to business marketing in which an organization considers and communicates with an individual prospect or customer accounts as markets of one. In simple terms, Account Based Marketing, as the word suggests, is customized marketing based on individual client […]
As Y! promises not to ‘Screw up’ T
The recent ‘big’ news of Yahoo! acquiring Tumblr garnered mixed responses from the digital media fraternity. Tumblr costed $1.1 billion to CEO Marissa Mayer, who confirmed the brand will retain its identity, while 26 yr old David Karp stays the CEO. So far, so good. But what does it hold for you and me? This acquisition, the […]
Build a one stop shop strategy. NOW!
Last week, I was running through mobile accessory stores looking for an iPhone cover. Every store I went to, all I could see were either boring leather pouches or creepy ones with Beyonce or Beiber photos. I continued searching and wondering what else could be different in a cover. A cover is a cover and […]
This Earth Day, Join the Green Digital Marketing Revolution!
Since ages we have been negligent, rude and abusive to our planet Earth in various ways. This Earth Day, do your part in saving the planet – Join the ‘Green Digital Marketing Revolution’. Wondering what Digital Marketing has to do with saving the planet? Well, there is. Just go back to those days and think […]
Right Blend of Digital Marketing Mix
Are you gambling with your marketing dollars? Marketers now are spoilt for choice. They are going crazy not knowing what channel to choose, adopt, implement and result in dollar drain. If you do not wish to let this happen to your business, you need to step up and change your marketing mix. It is no […]
Resolutions Marketers Should Take In 2013
Happy New Year Another year has started with lots of hopes, beliefs, expectations and not to miss – ‘resolutions’. So what are you up to this New Year? Haven’t made any plans? Well, here are a few resolutions you could start off with. For marketers who are struggling to make both the ends meet in […]
Social Media Strategy for your Business in 2013
As we are about step into another year with lots of hopes and courage, we know that business owners are looking forward to getting more profits than ever. BUT, are you planning to modify your 2012 business strategies and use it over again for 2013? Well that’s not going to work this time as nothing remains […]