Michael Leander – New CMO of Strategic, Talks About Two Crucial Marketing Areas to Fix! Marketing is the most powerful weapon any organization has, BUT only when it is done the right way with the right channels targeted at the right people. However, marketing can also be the worst thing that could happen to an […]
Digital Marketing CMO’s, Here’s what you’re Not Doing Right (video)
Getting your basics right is very important while planning out any business process. When it comes to digital marketing, with CMOs under constant pressure to show ROI, we tend to lose track of the finer points. Suresh Thomas, GM of Global Marketing at Strategic Outsourcing Services shares some valuable ideas with Michael Leander, a […]
Strategic Outsourcing Services joins TechCrunch Bangalore 2013
An event exclusively for startups, TechCrunch is heading to India, to boost the brands and give them immense power and strength through insights. The 2-day event of TechCrunch in Bangalore is expected to create motivational ripples within the startup groups. Want to know what happens at TechCrunch? Pitch Presentations: The major chunk of attendees comes […]
Why Online Businesses Need Responsive Web Design
Responsive web design is creating much hullabaloo in the online world. Did you just say that you haven’t heard of it? Well, you are still living in the static age without being updated about the advancements happening in the online market. If you are a marketer or an owner of a business trying to sell […]
Why Marketers need Mobile Applications TODAY!
“Mobile to overtake fixed internet access by 2014” – Mary Meeker “Mobile internet usage to overtake desktop internet usage by 2014” – Microsoft Tag According to Microsoft Tag, there are 4 billion mobile phones in the world out of which, 1.08 billion are smart phones. Do you as a Marketer need a better reason to […]
Digital Marketing Agency – Top 10 Requisites
Marketing is no more like what it was in the good old days. Especially, with the advent of digital marketing, the market is changing every hour. While digital marketing is taking over traditional marketing, the need for digital marketing experts in the marketing space is increasing. In today’s digital marketing space, hiring marketing experts wouldn’t […]
Role of Content in Digital Media Era!
Digital media content is changing quite rapidly. It now includes podcasts, videos, infographics, interactive charts, etc. apart from the traditional white papers, articles, images. However, not many marketers are grabbing the opportunity and making the best of digital content. According to a recent study by MarketingProfs, only 64% of B2B marketers are expecting to spend […]
CEO Marketing Summit 2013: A Day of Powerful Ideas
A Day of Powerful Ideas Concludes Successfully The CEO Marketing Summit (round 2), conducted by Strategic Outsourcing Services closed successfully at Hotel Matthan, Bangalore with CEO’s of the digital marketing realm packing the house full. The CEO Marketing Summit included some of the best minds delivering high value ideas to an eager audience who lapped it all […]
Get Ready For the Digital Marketing Treats from CEO Marketing Summit 2013
Digital Marketing is a suite of services and solutions that help marketers rule the digital world. Right from market research to analytics, every step needs to be strategized and crafted with utmost care to win laurels. While Digital Marketing has been the top priority of approximately 6 companies out of 10, only 2 to 3 know how […]