You laugh, you cry, you feel driven, responsible, insecure, thoughtful, inspired, jealous, scared, etc… ‘Emotional Advertising’ tends to provoke such feelings in you to elicit a response from you And most often, it does! Be it a billboard, television commercial, radio promotional, email or a simple banner ad in the corner of a website, every […]
CMO Talk– Ajay Row on data-driven marketing and its scope in India
Experience is the greatest teacher, and the best way to learn is listening to experts. Strategic Marketing Services, along with world-renowned marketing speaker Michael Leander, is delighted to present to you a 6-part series – CMO talk. DMAi and data-driven marketing in India We had the opportunity to connect with these marketing wizards at the […]
Justin Bieber and how he makes social media go weak in the knees
Love him or hate him (both feelings are in extremes here) Justin Bieber is a phenomenon. His musical talent is far overshadowed by the massive influence he has over the internet. He is an internet celebrity and makes an excellent case study for any social media success class. With over 49 million followers on Twitter […]
The Future of Marketing – Content Marketing
Good content makes a person stop, read and think. But great content makes him take action. The future of marketing lies in the hands of great content. Content marketing is a way of communicating with prospects, leads and customers. It is mostly about giving information and educating, and less about selling. It is inevitable that […]
Do you see the positive side of the Facebook teenage flight statistic?
Facebook has long been the pinnacle of social media. It has the largest user base in the world. Facebook passed 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users as on October 2013. Every chart that shows Facebook traffic is a positive one; up until now. It is clear and […]
Strategic Marketing Services proudly presents DMAi 2014
Be the Change–a tagline that runs deep into the data-driven marketing industry powers this year’s edition of the largest gathering of marketers in India — DMAi 2014. This mega marketing summit, to be held at the Radisson Blu, New Delhi, India from January 22-24, 2014, will be attended by the movers and shakers of the […]
Influencer Marketing- The new wave in digital marketing
Procter & Gamble’s global brand building officer Marc Pritchard, had some words of wisdom for the hordes of digital marketers gathered at Digital Marketing Exposition & Conference (Dmexco) in Cologne, Germany. He bluntly stated that the term ‘digital marketing’ is as good as dead. Well, there it is, from one of the largest FM CG […]
5 Trends that will change the fate of Social Media Marketing
As we pace into 2014, we need to take a relook at where we stand in social media marketing, the top marketing area in the space now, and how we can get on board to cope up with the upcoming trends in the coming year. Strategic Marketing Services has done an intensive research to discover […]
Tweets, re-tweets…It’s a number game…Twitter
The most conversant, interfering, indulgent and downright rude social networking site, Twitter has changed the way people assemble and disperse information. It is on, full on, all the time. When Twitter hit mainstream, people did not know what to make of it, let alone use it. Since then it has evolved into a giant content […]