With Adobe’s research in our earlier post ‘How important is focusing on mobile to support your cross-channel efforts in 2014?’ we could explain how important it is for businesses to be mobile ready. Taking it a step ahead we decided to explain how to make sure your messages are ready for a mobile. Did you […]
The Luis Suarez bite and what it means from a business perspective
One of the biggest football stars of today, ace Liverpool goal scorer and Uruguay’s deadly striker, Luis Suarez went down in football history books with one of the most shameful acts ever committed on a World Cup pitch. He bit the shoulder of Italian defender Giorgio Chiellini in a horribly display of savage human tendencies. […]
Battle of online shopping – Men vs Women
Well, need there be any debate to answer this question when we have a clear winner? From the Stone Age, women looooooooooooove shopping. Be it online shopping or otherwise. [tweetable]Can you believe that 74% of women think about shopping 24/7[/tweetable], which is every minute of the day! While men enter a mall with a targeted […]
Importance of Focusing on mobile to support your cross-channel efforts
Image Credit: Adobe Adobe has recently released a study where they have asked over 1,000 marketers on their strategies for optimizing sales, and the types of conversion rates they were achieving. Among many observations, one of the most obvious ones was on the importance given on mobile marketing. [tweetable]About 50% of current retail web traffic […]
Secret decoded behind consumer online decision making
What really takes a consumer to make a purchase still remains a mystery for most companies. While the decisions are entwined with volatile aspects like demographics, personal preferences, cultural specifications, sociological, economic, legal and environmental aspects – psychologists proudly say that most purchase patterns can be related to ‘utility maximization theory’. What is utility maximization […]
Integrate Digital Marketing to Boost your Business
In marketing more is always merrier, whether it is the number of your clients, displays, profit, sales or anything else. When this is the case, why stick to just one medium of marketing to meet business marketing plan? It’s the time of being technologically sound, but one cannot rule out the outcomes our traditional modes […]
#IndiaDecides2014- The power of social media and the largest democratic exercise in the world
India went into elections in 2014 and created records of sorts while doing so. It is the largest democratic process ever to take place in human history with around 550 million Indians casting their votes. The results are in too and the prime ministerial candidate from the BJP, Mr. Narendra Modi swept the nation with a […]
Brand Management Content Marketing Digital Marketing Lead Generation & Management Social Media Marketing
New Integral Marketing Roles We Never Thought Would Exist
‘Marketing has been reaching newer heights’ – though an overused statement, it makes sense at any point of time. Advancements in the marketing industry are changing marketing roles or rather bringing forth new marketing roles that no one ever thought would come into existence. However, we cannot deny the fact that every marketing role an […]
Sticky Content – This is what spins the world round today
With average time spent on websites decreasing, mobile web-viewing increasing and apps ruling the roost, the only possible way to stand out is to create eye-catching content. Traffic dominates the parameters digital marketers set for themselves. The purpose of creating sticky content is not just to create a first impression; it is also to lead […]