E-commerce is one of the fastest growing businesses today. It has expanded so much that they are giving conventional mom and pop stores a run for their money. Even though the day is far when they pose a credible challenge, e-commerce ventures are surely paving the way for a fast revolution. The key word here is […]
What do ads tell us? Why simple advertising works today
Ads or advertisements are quintessential to our very existence. It has become commonplace; we see them all around us, and they make us think about a lot things – both necessary and unnecessary. Since written word was printed and sold, advertisements have been the mainstay of reaching out to your target audience; imploring them with […]
Want to increase blog traffic? Listen to what Jeff Bullas has to say
Digital marketing expert, blogging heavyweight, and social media superstar — Jeff Bullas — has been one of the guiding lights of the online marketing industry. From humble beginnings as a washed-up entrepreneur in major debts to the star he is now, Jeff has indeed come a long way in his career. He has received some […]
Data-driven marketing in the e-commerce sector – Targeted campaigns work and here’s proof
64% marketers say that using data across various marketing disciplines is important- (Bluekai, 2011) That number has grown over the years and for good reason. Data-driven marketing is much better than the old spray and pray tactics. The deluge of data available today can be used to create bespoke marketing campaigns. Missing out on […]
Here’s what it takes to make it big in the tourism Industry today
“Isn’t it amazing how much stuff we get done the day before a vacation?”- Zig Ziglar. Everyone needs a vacation, from time to time, to unwind, reconnect with their inner self, and just leave the mad world behind. Spending time with oneself is, in fact, beneficial for a healthy living and has many positive effects. […]
Every business should be thinking mobile marketing-Infograhic
With over 1.2 billion internet enabled mobile devices currently in the market, the scope for mobile marketing is huge. emails are regularly checked on the go on these phones, and if you are not sending mails that load in various devices, you are missing out on an opportunity. Mobile marketing and various sectors Every possible […]
Social media and inbound marketing- The American ROI story
The internet has connected the world like never before. 2.7 billion internet users all across the world log in to get their fix on a wide range of topics, issues and for entertainment. We can easily say that no medium of communication has been able to break this, even the ubiquitous newspaper. The reach and […]
From monotonous to mind-boggling – Brands that gave a twist to marketing!
How creative can you get while writing about CRM software? What intriguing elements can you add to strategically position a Meeting Platform? How inventive can you be about a soap which is as useful as any other soap? Well, the answer clearly is ‘NOT MUCH’! When a company belongs to industries like healthcare, warranty, or […]
5 plus 6 mobile marketing tips – Part 2
In our previous post ‘5 plus 6 mobile marketing tips – Part 1’ we have already discussed about the first 5 mobile marketing tips. If you haven’t yet read it, we suggest you to go through that before you go ahead with this post. Some of the tips have been addressed earlier while discussing the […]