If you are using digital marketing to grow your business, you want to be paying attention to Search Engine Marketing (SEM) in 2022. Sure, putting your business out on the internet is still key to driving traffic, and 82% B2B marketing leaders agree, but ensuring your content stays on top of the search results has […]
Effective Media Buying: Your Key to Smart Advertising
You may already know what paid and sponsored Ads can do for your brand. If not, the following statistics will paint you a happy picture. Paid advertisements have a 200% ROI. They can increase brand awareness by a whopping 80%, and generate twice the number of visitors compared to SEO. It’s clear how important and […]
Top UI/UX Design Trends That Will Help Hook in Prospects Easily
Why Should Brands Invest in UI/UX Design? In this competitive market today, businesses largely depend on the online marketplace – their website and mobile app, to sell their products and services to their targeted, tech-savvy customers. In fact, to stick around in the prevalent market competition, the role of digital platforms in business growth cannot […]
B2B Influencer Marketing: What Works in 2022?
Although influencer marketing had been catching on for a while, B2B businesses were slow to warm up to it. B2C brands have experienced enormous success by using influencer marketing to push product promotion and sales. For B2B brands, however, successful influencer marketing can take slightly different forms. They can leverage influencers for thought leadership, boosting […]
Push Notifications to be Big in 2022: Tips to Perfect This Strategy
Here’s a wonderful fact: 42% of mobile users choose to enable their push notifications and 70% of users find them extremely valuable. But what does this mean for your business? Today, when customers do not want to be intruded with unwanted communication from businesses, push notifications have emerged as a new marketing trend that you […]
Mobile Marketing in 2021: Tips to Succeed
According to the latest study by IDC Research, 79% of people have their mobiles with them for 22 hours a day. Another research by Tecmark suggests that, on an average, an individual checks their phone almost 221 times each day. As mobile phones have become central to the modern consumer’s life, building a marketing strategy […]
The Latest Trends in Digital Marketing
Thanks to the rise in digital marketing, the entire marketing landscape has evolved more in the last five years than the last fifty years. The reason for the immense popularity of digital marketing is their effectiveness in promoting business growth. And so, this dynamic form of marketing has been adopted by almost every business- be […]
10 Digital Marketing Metrics to Track to Boost ROI
Number, when handled recklessly, make a gamble. When dealt with carefully, they pave the way for crafting impeccable strategies that result in business success. In marketing, numbers lie at the heart of every successful campaign and powerful strategies. With the right metrics, businesses can understand what goes on in the minds of their customers. Most […]
How and Why Social Engagement Can Be the Key Differentiator to Your Business
Social engagement, also referred to as social involvement and social participation is broadly defined as one’s interaction with the working of a social group. It is measured in terms of the level of interaction, involvement, intimacy, and influence that a brand creates with an individual or group. Traditionally, social engagements predominantly took place offline, but […]