Your website is the face of your business. You spend all your time putting in place the right content and design but it may not necessarily generate the most leads. Here are few useful ways to convert your website visitors into useful leads. Display contact details on homepage Displaying the contact number or email id […]
Transform your Funnel: Sales Funnel to Customer-Centric
Are you still stuck up with your leaky sales funnel? This made them lose valuable leads. Now, its high-time marketers digress from sales-driven funnel to customer-centric funnel. So, let us not brood over what went wrong with the sales-driven funnel, let’s just dash in to and start formulating the new customer-centric funnel. The stages of […]
What makes Demand Generation work?
Marketers lose crucial opportunities as they rely on inaccurate data which is made available to them as a result of insufficient follow up or misleading information. Marketing organizations need to be empowered by acquiring key data at all levels of customer reach i.e. demographic, social and company base. Marketers need to ensure to have an […]
Brand Management Content Marketing Digital Marketing Lead Generation & Management Social Media Marketing
New Integral Marketing Roles We Never Thought Would Exist
‘Marketing has been reaching newer heights’ – though an overused statement, it makes sense at any point of time. Advancements in the marketing industry are changing marketing roles or rather bringing forth new marketing roles that no one ever thought would come into existence. However, we cannot deny the fact that every marketing role an […]
Lead generation through content marketing- It’s a process, not a campaign; mostly
Traditional lead generation methods follow the campaign route. Lead generation campaigns are run utilizing various tools in the process. Generating leads in the B2B sector is a totally different ball game compared to the B2C sector. If we just take the example of the lead generation funnel for a B2B campaign; the average time for […]
Social Media Lead Generation Strategies
Lead generation is a key business term. In today’s evolving digital medium of business, lead generation has taken different forms. There are various methods to achieve quality leads and the best part is there are some extremely good ways to do so. With a solid, dynamic and steady lead generation process in place, any company […]
The Power of Nine for Marketing Data Quality
The success of any marketing organization drills down to DATA. However, the same crucial data becomes most intractable when you do not have it right, or when it is not standardized, or when there is inaccurate information. Incomplete fields in the database create gaps and the performance of the marketing message is hit harshly. However, […]