What really takes a consumer to make a purchase still remains a mystery for most companies. While the decisions are entwined with volatile aspects like demographics, personal preferences, cultural specifications, sociological, economic, legal and environmental aspects – psychologists proudly say that most purchase patterns can be related to ‘utility maximization theory’. What is utility maximization […]
Neuromarketing: The Next Big Thing in Marketing!
Most businesses keep track of what people are buying. But do you think the same companies would have a clue about ‘why’ the consumer bought what he bought? Well, the answer is a definite NO unless they follow ‘Neuromarketing.’ But, before we answer ‘How’, we need to answer ‘What’. What is neuromarketing? According to Wikipedia, […]
Business Intelligence: The Advantage You Have Been Looking For
With competition heating up, staying on top of the game is crucial. Data seems to be everywhere and no one seems to know how to leverage this. Today, initiatives need to be taken which impact businesses in a big way. Understanding internal processes, watching small changes and understanding why these changes are occurring, are they […]