No prizes for guessing the world’s most valuable brand. Apple, the tech giant from Cupertino, California has had some very impressive numbers for several years now. With profits pegged at $104 billion, it surpasses its closest competitor Microsoft by $48 billion, which is in fact closer to the total revenue of Coca-Cola, placed at number […]
Justin Bieber and how he makes social media go weak in the knees
Love him or hate him (both feelings are in extremes here) Justin Bieber is a phenomenon. His musical talent is far overshadowed by the massive influence he has over the internet. He is an internet celebrity and makes an excellent case study for any social media success class. With over 49 million followers on Twitter […]
Tweets, re-tweets…It’s a number game…Twitter
The most conversant, interfering, indulgent and downright rude social networking site, Twitter has changed the way people assemble and disperse information. It is on, full on, all the time. When Twitter hit mainstream, people did not know what to make of it, let alone use it. Since then it has evolved into a giant content […]
New CMO of Strategic – Talks About Two Crucial Marketing Areas to Fix
Michael Leander – New CMO of Strategic, Talks About Two Crucial Marketing Areas to Fix! Marketing is the most powerful weapon any organization has, BUT only when it is done the right way with the right channels targeted at the right people. However, marketing can also be the worst thing that could happen to an […]
IPL – All about Money, Cricket and Branding
If you are in India, you stand very little chance to not know about IPL, the most happening thing in India right now. It is highly debatable to understand whether it is entertainment, gambling or a mere sport. However, we would like to say IPL is all about Money, Cricket and Branding. IPL is similar […]
Top 10 Brands and WHY
Setting up a brand is vital for any company. When a brand is created, and consumers use the product or service, the way people perceive the brand is all that makes or breaks a brand. Here is a list of Top 10 brands which have changed and revisited their marketing tactics in order to gain attention from […]
How to run successful marketing campaigns!
Do not follow the Nike’s slogan, ‘Just Do It’ when you are investing on marketing campaigns. Marketing campaigns need protracted efforts to bring the marketing buck. Once you understand the marketplace and your target audience, and decide on the agenda of your marketing campaign, you have four steps for creating an alluring marketing campaign. [slideshare id=16000974&doc=howtorunsuccessfulmarketingcampaigns-130115031914-phpapp02]
You have a brand. Does it have an identity?
Your business is identified by your brand. And your brand is known by its identity. Whether you own a small business or a corporate concern, your brand will depict your product and the benefits it has to offer. Brands play a vital role in attracting customers. A simple branding message will go a long way […]