Why Should Brands Invest in UI/UX Design? In this competitive market today, businesses largely depend on the online marketplace – their website and mobile app, to sell their products and services to their targeted, tech-savvy customers. In fact, to stick around in the prevalent market competition, the role of digital platforms in business growth cannot […]
B2B Influencer Marketing: What Works in 2022?
Although influencer marketing had been catching on for a while, B2B businesses were slow to warm up to it. B2C brands have experienced enormous success by using influencer marketing to push product promotion and sales. For B2B brands, however, successful influencer marketing can take slightly different forms. They can leverage influencers for thought leadership, boosting […]
Push Notifications to be Big in 2022: Tips to Perfect This Strategy
Here’s a wonderful fact: 42% of mobile users choose to enable their push notifications and 70% of users find them extremely valuable. But what does this mean for your business? Today, when customers do not want to be intruded with unwanted communication from businesses, push notifications have emerged as a new marketing trend that you […]
Social media perfection- Is it attainable?
Social media is on a roll today. The thirst to know more has only propelled the popularity of these networks. The undisputed leader in the heavyweight category that includes the big 4 has got be Facebook. With freshly released data that says Facebook has over 1.4 billion active users as of now, any detractors […]
Online reputation management- It’s more important than you would expect
Where do we start! Social media has opened up the internet like never before. Everyone from the billion dollar investment bank to the granny next door has an opinion on anything and everything. With the immense success of social media and the internet, in general, to generate business, it was only natural for it to […]
Brand Management Content Marketing Digital Marketing Lead Generation & Management Social Media Marketing
New Integral Marketing Roles We Never Thought Would Exist
‘Marketing has been reaching newer heights’ – though an overused statement, it makes sense at any point of time. Advancements in the marketing industry are changing marketing roles or rather bringing forth new marketing roles that no one ever thought would come into existence. However, we cannot deny the fact that every marketing role an […]
Why emotional advertising is here to stay
You laugh, you cry, you feel driven, responsible, insecure, thoughtful, inspired, jealous, scared, etc… ‘Emotional Advertising’ tends to provoke such feelings in you to elicit a response from you And most often, it does! Be it a billboard, television commercial, radio promotional, email or a simple banner ad in the corner of a website, every […]
CMO Talk-Tanvi Bhatt on personal branding and creating ‘Brandsomeness’
Brands help a product get entrenched in the psyche of the society. Major B2C companies spend copious amounts of money on billboards, hoardings and television ads with the sole purpose of solidifying their presence. In the digital age, branding has progressed from companies to individuals too. It is called personal branding and in this blog […]
Story of James Joseph – Founder of Professional Bharati & JackFruit 365
When passion drives, you can go miles you never thought you could otherwise. This interview is the story of an entrepreneur who had built a brand and reached the masses in nothing more than a year. He has tactfully turned an underutilized natural resource to most wanted commodity. This is the story of James Joseph, […]