Stories are a part of everyone’s life. Since the time we were kids, we all liked stories. Even now, we can never say ‘No’ for a real and adventurous story. This principle applies to marketing too. Most prospects prefer reading stories to checking out the list of features of product/services. Be it a story of […]
Writing Content for Different Marketing Channels
What are the digital marketing channels you use for your business? Websites Emails Blogs Press Releases Social Media Channels Well, are you aware that every marketing channel needs an entirely different style of writing? Content was far easier when it was just one-way communication, especially before the evolution of social media. But with the advent […]
Writing Collaterals That Grab Not Just Attention but Even Deals
Last week, our sales team bagged a deal worth $21,000 in just two hours from creation of the lead. Our sales team was overjoyed and thanked the content team umpteen times saying if not for the marketing collaterals, the deal would have never been possible. Rewind and replay… It is not even half hour since the lead […]