‘Marketing has been reaching newer heights’ – though an overused statement, it makes sense at any point of time. Advancements in the marketing industry are changing marketing roles or rather bringing forth new marketing roles that no one ever thought would come into existence. However, we cannot deny the fact that every marketing role an […]
With average time spent on websites decreasing, mobile web-viewing increasing and apps ruling the roost, the only possible way to stand out is to create eye-catching content. Traffic dominates the parameters digital marketers set for themselves. The purpose of creating sticky content is not just to create a first impression; it is also to lead […]
Traditional lead generation methods follow the campaign route. Lead generation campaigns are run utilizing various tools in the process. Generating leads in the B2B sector is a totally different ball game compared to the B2C sector. If we just take the example of the lead generation funnel for a B2B campaign; the average time for […]
Change is in the air, and well, change is the only constant. Every business evolves, methods transform and the means of reaching customers keep altering. With digital mediums getting stronger by the day, everything we do as marketers is keenly focused towards utilizing it better. Google, the no.1 search engine in the world, the be […]
Product descriptions are easily mistaken to be really easy while the fact remains otherwise. Veteran writers too make the blunder of giving it a back seat. With the annual online sales marking a 15.6% increase in 2013 (as per Econsultancy), it is a serious thing to take home rather than letting it disappear in thin […]
Email marketing is used, abused and then used and abused again endlessly today. There are quite a few reasons for this. Email marketing is still one of the biggest generators of revenue. It rakes in a cool $26 per email sent, which is miles ahead of the nearest competitor, PPC at $18. The ROI from […]
Good content makes a person stop, read and think. But great content makes him take action. The future of marketing lies in the hands of great content. Content marketing is a way of communicating with prospects, leads and customers. It is mostly about giving information and educating, and less about selling. It is inevitable that […]
Content is your Online Voice! Say it right, you’ll get it right. Utter a sloppy word and you’ll pay for it… You never want that to happen to your business? Check out these 7 tips that will help in creating reader-driven and engaging content… [slideshare id=27489518&doc=7tipsforcreatingreader-drivencontent-131023072937-phpapp02] Observe Your Industry: Know your industry updates, trends and […]
Digital media content is changing quite rapidly. It now includes podcasts, videos, infographics, interactive charts, etc. apart from the traditional white papers, articles, images. However, not many marketers are grabbing the opportunity and making the best of digital content. According to a recent study by MarketingProfs, only 64% of B2B marketers are expecting to spend […]
