Email marketing is used, abused and then used and abused again endlessly today. There are quite a few reasons for this. Email marketing is still one of the biggest generators of revenue. It rakes in a cool $26 per email sent, which is miles ahead of the nearest competitor, PPC at $18. The ROI from […]
Three Surefire Ways to Boost Your Email Marketing ROI
“Email brought in $40.56 for every dollar spent on it in 2012” says DMA. DMA says “email” has outshined all the other online marketing channels by a large margin. With a great treasure of emails addresses in-house, are you able to make that legendary ROI? Not really? Here you go, read along to know the […]
Buyers go online this Black Friday
If you are marketer in the United States of America, you would definitely know what a Black Friday is all about. But for those who are not aware of it, Black Friday is the Friday after Thanksgiving in the US which is traditionally the first day of the Christmas season shopping. The term was coined in 1960 […]
Obama Re-elected as the President of United States of America!
With his amazing slogan “FORWARD”, Obama wins a second term and the entire United States of America is celebrating his victory. It is a happiest moment for US citizens after the chaotic Sandy Hurricane. And, for marketers too. If you try to look into the efforts Barack Obama had put in to achieving this success, you would […]
Fuel Social Media with Email Marketing
One-third of global B2B buyers use social media to engage their vendors, and 75% expect to use it in future purchase processes’ – (Social Media B2B) Social Media is the zooming trend being adapted by almost every marketer relying on Internet Marketing. If you want to stay abreast with your competitors, and terrifically increase your social media […]
Move over from 90’s, Evolve Your Email Marketing For 2012
Being a professional marketer, we talk about experimenting and flowing with the tide, so I wonder why we still apply orthodox thinking and style in email marketing. I assume that we really believe in what seemed to work in 1998 and are certain that it will work even now! If your email campaigns are slowly losing their […]
3 Ways an Email Message Can Turn a Disaster
Inappropriate content: Emails containing irrelevant content or content that does not interest the recipient or that just brags about products and services are sure to loose subscriptions sooner. By addressing the challenges being faced by the recipients and suggesting some solutions, market updates, latest trends; one can keep their interest long enough to take them under control […]
Top Trends and Startling Facts about Email Marketing In 2012
Email Marketing is one of the most popular mediums of promoting brands/products/services in a cost effective manner. Its benefits are irreplaceable if you wish to communicate your message to a larger audience instantly. Here are the top email marketingtrends that will dominate in year 2012: Trend#1 Mobile Friendly Email Templates: As of now, 44 percent of all […]
5 Definitive Tips on Writing Effective Emails
1. Write an informative and meaningful subject line An attractive subject line determines the credibility of an email, as it is essential to make the recipient open the mail. So, the subject line should be relevant to the content inside, at the same time has to be eye-catchy too. 2. Place the key point in the first […]