Social Copy: As the devastating COVID engulfs the marketing industry, the B2B marketing sector is experiencing a shift towards the digital world. Read on to find out why digital marketing is the only way forward for B2B companies. Puzzling the world with its first appearance in Wuhan in December last year, the coronavirus has now […]
Top Innovative Digital Marketing Trends to Watch Out for In 2020
According to Statista, global spending on digital marketing will reach 306 billion USD by 2020. The reason for the upward graph of the digital marketing landscape is the constant innovation of new technologies and creative marketing strategies that are helping businesses reach their desired outcome. Read on to find out which of these revolutionary digital […]
Brand Storytelling Drives Success, and Here’s Why
Why Brands Need More of Storytelling? Digitization and automation have made us accustomed to convenience and accessibility. Courtesy of the world wide web, every bit of information has been democratized rapidly, opening up markets beyond countries and continents. The presence of so many companies, people, and content on the internet makes it immensely challenging to […]
10 Digital Marketing Metrics to Track to Boost ROI
Number, when handled recklessly, make a gamble. When dealt with carefully, they pave the way for crafting impeccable strategies that result in business success. In marketing, numbers lie at the heart of every successful campaign and powerful strategies. With the right metrics, businesses can understand what goes on in the minds of their customers. Most […]
How and Why Social Engagement Can Be the Key Differentiator to Your Business
Social engagement, also referred to as social involvement and social participation is broadly defined as one’s interaction with the working of a social group. It is measured in terms of the level of interaction, involvement, intimacy, and influence that a brand creates with an individual or group. Traditionally, social engagements predominantly took place offline, but […]