Digital marketing, like any form of marketing, has taken its time, albeit, a lot faster than traditional marketing forms to shape up and be a source of leads and revenue. With all types of marketing, going in without a strategy does not pay off, not now, not ever. Digital marketing today demands a strategy that […]
Email Marketing Mistakes: How to Save Face and Brand Value
Email has long been a tried and tested tool for marketing purposes. There are very few mediums which come even close to the capabilities of the humble email. In its simplest form, it is direct, precise and gets the job done with minimum effort. Since it is such a well used tool, there are bound […]
Is it time yet? 5 clear signs you need to outsource marketing
Marketing is an essential component for businesses. It’s not that it has become significantly important today, it has been so since business first started and will be till we purchase and use items using cash. Selling your products and services gets a tad bit difficult when competition sets in. This is a reality and marketing […]
The Marketing Blindside- Why and which marketing metrics work (INFOGRAPHIC)
Any marketing that is done today, be it digital or off line, there is a constant tug of war between which metrics should be applied and why. To make things clear, it is essential to grade and evaluate marketing. it gives us an idea of what is working and what isn’t. There are innumerable instances […]
Why Reddit is giving big players a run for their money- A look into the super platform
Whoever said ‘Content is king’ was right. The internet has given us a lot of things. One among those is the ability to voice your opinion, be heard and interact with like minded people (or otherwise) from any part of the world. This trait is affirmed with the growing meteoric popularity of certain sites. Leading […]
Social media perfection- Is it attainable?
Social media is on a roll today. The thirst to know more has only propelled the popularity of these networks. The undisputed leader in the heavyweight category that includes the big 4 has got be Facebook. With freshly released data that says Facebook has over 1.4 billion active users as of now, any detractors […]
5 most read posts on Strategic Services Blog of 2014
We have bid farewell to 2014 but as a marketing norm, we yearn to take a re-look into what formed the year for us. Starting from social media marketing to the revamped SEO criteria by Google, many of our articles became favorites for our readers. Let us take a sneak peek into the 5 most […]
Social media metrics- A stronger 2015 is on the cards
Here are some mind numbing facts to get you good and going folks! Roughly 400 million tweets are sent out daily 72% of adult active internet users use at least one type of social media network 4 billion videos are viewed every day on YouTube Social media advertising spend in the US stood at US$6.2 […]
Content marketing metrics- Why content marketing matters [part 2]
In Part 2 of this 2 part series, we have literally a horde of information for you! All of this information leads us to that one single road- content marketing needs to be taken seriously today. Online marketing is stepping up, big time; and leading the challenge is content marketing. In this piece, we want […]