As a B2B marketer, do you worry about creating content that connects with the right customers? Do you feel your objectives are not being delivered to the target audience through proper content planning? Content marketing answers all your queries in order to deliver marketing solutions, meet business objectives, aim target audience and use the right […]
Make email work with multichannel marketing
Email, when integrated with other marketing tools, becomes an extremely powerful channel to market your business. Email gives you good ROI. Putting all your marketing eggs in the email basket is not a good idea. You may not be able to run you campaigns well, your data may be corrupt, and the list is endless. […]
What’s new with email marketing – A quick-fix guide
We have said this and we’ll say it again, email rocks! One of the biggest gifts of the digital age, email has aged like fine wine. It has only gotten better with time. The ROI that it gives is still one of the best among all digital marketing tools and hence needs to be in […]
#IndiaDecides2014- The power of social media and the largest democratic exercise in the world
India went into elections in 2014 and created records of sorts while doing so. It is the largest democratic process ever to take place in human history with around 550 million Indians casting their votes. The results are in too and the prime ministerial candidate from the BJP, Mr. Narendra Modi swept the nation with a […]
Search Engine Optimization – It’s a whole new world out there
The World Wide Web has become a powerful tool today. The reach, neutrality and opinion-building process that the internet provides are exceptionally high when compared to traditional mediums. Today, millions of individuals are able to create a life out of the internet and that is the beauty of it all. For businesses, the internet has […]
Sticky Content – This is what spins the world round today
With average time spent on websites decreasing, mobile web-viewing increasing and apps ruling the roost, the only possible way to stand out is to create eye-catching content. Traffic dominates the parameters digital marketers set for themselves. The purpose of creating sticky content is not just to create a first impression; it is also to lead […]
Lead generation through content marketing- It’s a process, not a campaign; mostly
Traditional lead generation methods follow the campaign route. Lead generation campaigns are run utilizing various tools in the process. Generating leads in the B2B sector is a totally different ball game compared to the B2C sector. If we just take the example of the lead generation funnel for a B2B campaign; the average time for […]
CMO Talk – Krishnan Chatterjee on work-life balance and chasing dreams
“Choose a job you love, and you will never have to work a single day in your life” said Confucius. Well, if he were to visit us today, he would be in for a great shock! Leave alone doing jobs we love, most of us have jobs that are not even satisfying. The vicious cycle […]
CMO Talk-Tanvi Bhatt on personal branding and creating ‘Brandsomeness’
Brands help a product get entrenched in the psyche of the society. Major B2C companies spend copious amounts of money on billboards, hoardings and television ads with the sole purpose of solidifying their presence. In the digital age, branding has progressed from companies to individuals too. It is called personal branding and in this blog […]