Love him or hate him (both feelings are in extremes here) Justin Bieber is a phenomenon. His musical talent is far overshadowed by the massive influence he has over the internet. He is an internet celebrity and makes an excellent case study for any social media success class. With over 49 million followers on Twitter […]
Do you see the positive side of the Facebook teenage flight statistic?
Facebook has long been the pinnacle of social media. It has the largest user base in the world. Facebook passed 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users as on October 2013. Every chart that shows Facebook traffic is a positive one; up until now. It is clear and […]
Strategic Marketing Services proudly presents DMAi 2014
Be the Change–a tagline that runs deep into the data-driven marketing industry powers this year’s edition of the largest gathering of marketers in India — DMAi 2014. This mega marketing summit, to be held at the Radisson Blu, New Delhi, India from January 22-24, 2014, will be attended by the movers and shakers of the […]
Influencer Marketing- The new wave in digital marketing
Procter & Gamble’s global brand building officer Marc Pritchard, had some words of wisdom for the hordes of digital marketers gathered at Digital Marketing Exposition & Conference (Dmexco) in Cologne, Germany. He bluntly stated that the term ‘digital marketing’ is as good as dead. Well, there it is, from one of the largest FM CG […]
Tweets, re-tweets…It’s a number game…Twitter
The most conversant, interfering, indulgent and downright rude social networking site, Twitter has changed the way people assemble and disperse information. It is on, full on, all the time. When Twitter hit mainstream, people did not know what to make of it, let alone use it. Since then it has evolved into a giant content […]
Digital Marketing CMO’s, Here’s what you’re Not Doing Right (video)
Getting your basics right is very important while planning out any business process. When it comes to digital marketing, with CMOs under constant pressure to show ROI, we tend to lose track of the finer points. Suresh Thomas, GM of Global Marketing at Strategic Outsourcing Services shares some valuable ideas with Michael Leander, a […]
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