Digital marketing expert, blogging heavyweight, and social media superstar — Jeff Bullas — has been one of the guiding lights of the online marketing industry. From humble beginnings as a washed-up entrepreneur in major debts to the star he is now, Jeff has indeed come a long way in his career. He has received some […]
Data-driven marketing in the e-commerce sector – Targeted campaigns work and here’s proof
64% marketers say that using data across various marketing disciplines is important- (Bluekai, 2011) That number has grown over the years and for good reason. Data-driven marketing is much better than the old spray and pray tactics. The deluge of data available today can be used to create bespoke marketing campaigns. Missing out on […]
Here’s what it takes to make it big in the tourism Industry today
“Isn’t it amazing how much stuff we get done the day before a vacation?”- Zig Ziglar. Everyone needs a vacation, from time to time, to unwind, reconnect with their inner self, and just leave the mad world behind. Spending time with oneself is, in fact, beneficial for a healthy living and has many positive effects. […]
Go Green Run – For a greener Bengaluru!
“Go Green Run” Bengaluru is here again for the 2nd time. Passionately sponsoring the event—BREN & Champions Group with Decathlon Sarjapur—are inviting local runners, corporate entities, NGOs, professionals, and the public from Bengaluru to participate in this unique community run. It is a marathon designed with keeping in mind the need to be proactive about […]
Every business should be thinking mobile marketing-Infograhic
With over 1.2 billion internet enabled mobile devices currently in the market, the scope for mobile marketing is huge. emails are regularly checked on the go on these phones, and if you are not sending mails that load in various devices, you are missing out on an opportunity. Mobile marketing and various sectors Every possible […]
Social media and inbound marketing- The American ROI story
The internet has connected the world like never before. 2.7 billion internet users all across the world log in to get their fix on a wide range of topics, issues and for entertainment. We can easily say that no medium of communication has been able to break this, even the ubiquitous newspaper. The reach and […]
The Luis Suarez bite and what it means from a business perspective
One of the biggest football stars of today, ace Liverpool goal scorer and Uruguay’s deadly striker, Luis Suarez went down in football history books with one of the most shameful acts ever committed on a World Cup pitch. He bit the shoulder of Italian defender Giorgio Chiellini in a horribly display of savage human tendencies. […]
Online reputation management- It’s more important than you would expect
Where do we start! Social media has opened up the internet like never before. Everyone from the billion dollar investment bank to the granny next door has an opinion on anything and everything. With the immense success of social media and the internet, in general, to generate business, it was only natural for it to […]
Content marketing basics explained in the best way possible-Part 2
In part 2 of this 2 part series, we continue with content marketing strategies and how B2B markets need a whole lot of content. Any marketer’s goal of content marketing is to win customer trust and excel in business gains. However a marketer needs to prepare a strategy in order to achieve this objective and […]