Content marketing has turned out to be one of the biggest factor in online sales and marketing today. With the exceedingly complicated updates that Google is churning out, life has become hard for the digital marketer. In between all off the mess that is digital, content has stood out, and is gaining a whole lot […]
Website redesign- 10 ways to make it matter
Website redesigns happen more often that we think. Most businesses tend to feel that a good website redesign allows them to capture quality leads. Though that is part of the equation, there is no proof that says a redesign bumps up your lead generation ratio. This brings us to the fact that a website redesign […]
Shopping at the speed of light! The e-commerce and website speed connection
E-commerce is one of the fastest growing businesses today. It has expanded so much that they are giving conventional mom and pop stores a run for their money. Even though the day is far when they pose a credible challenge, e-commerce ventures are surely paving the way for a fast revolution. The key word here is […]
Top 7 ways to convert website visitors into leads
Your website is the face of your business. You spend all your time putting in place the right content and design but it may not necessarily generate the most leads. Here are few useful ways to convert your website visitors into useful leads. Display contact details on homepage Displaying the contact number or email id […]
The changing face of healthcare marketing- An interview with Michael J. Krivich, FACHE, PCM, Founder and Independent Consultant-the michael J group
The healthcare marketing industry, as with any service oriented industry; has changed a lot over the years. And as with any industry, change creates disruption. Healthcare marketing comes with its own set of hassles, woes and grey areas. The industry in itself is a fledgling one, with over 80% of internet users seeking health related […]
8 tips to write email subject lines that work
Can you imagine the world without emails? Arguably, email is the most mature and widely-used interactive marketing tool in use today. Forrester Research surveyed over 250 interactive U.S. marketers to get a pulse on how they currently employ this marketing tactic. They’ve concluded that subject line is cardinal to email marketing in bringing success. If […]
What do ads tell us? Why simple advertising works today
Ads or advertisements are quintessential to our very existence. It has become commonplace; we see them all around us, and they make us think about a lot things – both necessary and unnecessary. Since written word was printed and sold, advertisements have been the mainstay of reaching out to your target audience; imploring them with […]
Transform your Funnel: Sales Funnel to Customer-Centric
Are you still stuck up with your leaky sales funnel? This made them lose valuable leads. Now, its high-time marketers digress from sales-driven funnel to customer-centric funnel. So, let us not brood over what went wrong with the sales-driven funnel, let’s just dash in to and start formulating the new customer-centric funnel. The stages of […]
The Real Estate Social Media Connection
Real estate marketers need to gain social presence. Here’s why: The global real estate market has been one of the largest contributors of revenue to the world economy. In places that see a stable government, real estate prices determine the growth capacity of a certain town or city. It is a driver of economic growth, […]