If you are using digital marketing to grow your business, you want to be paying attention to Search Engine Marketing (SEM) in 2022. Sure, putting your business out on the internet is still key to driving traffic, and 82% B2B marketing leaders agree, but ensuring your content stays on top of the search results has […]
Effective Media Buying: Your Key to Smart Advertising
You may already know what paid and sponsored Ads can do for your brand. If not, the following statistics will paint you a happy picture. Paid advertisements have a 200% ROI. They can increase brand awareness by a whopping 80%, and generate twice the number of visitors compared to SEO. It’s clear how important and […]
Can Conversational AI Become the Future of Customer Service?
What is Conversational AI? Conversational AI combines natural language processing (NLP) with conventional AI tools like chatbots, voice assistants, or an interactive voice recognition system. The aim is to help customers through a spoken or typed interface. It works in four steps: The user provides inputs either through voice or text The AI tries to […]
Mobile Marketing in 2021: Tips to Succeed
According to the latest study by IDC Research, 79% of people have their mobiles with them for 22 hours a day. Another research by Tecmark suggests that, on an average, an individual checks their phone almost 221 times each day. As mobile phones have become central to the modern consumer’s life, building a marketing strategy […]
Why You Should Change Your Marketing Messages Amidst Coronavirus Outbreak
With the coronavirus pushing the world into a seemingly endless state of distress, marketers of both big and small brands are confused. Several significant marketing events, like the IBM Think in San Francisco and Adobe Summit, have been canceled, forcing these brands to suddenly re-strategize. Sporting competitions, political events, and social gatherings that were all […]
5 Steps to Start a Powerful Inbound Marketing Program
Undoubtedly, the internet has had a profound effect on marketing. 16 years ago, there were no social media or other online platforms. The channels through which marketers could reach buyers were limited to print advertisements, direct mailing, and national TV commercials. These methods were targeted at a broad audience, and selective marketing through specially curated […]
The Latest Trends in Digital Marketing
Thanks to the rise in digital marketing, the entire marketing landscape has evolved more in the last five years than the last fifty years. The reason for the immense popularity of digital marketing is their effectiveness in promoting business growth. And so, this dynamic form of marketing has been adopted by almost every business- be […]
Programmatic media buying, moving from infancy to growth stage
What do you understand by Programmatic Media? Programmatic Media purchasing, showcasing, and promoting is the algorithmic buy and clearance of publicizing space progressively. During this procedure, programming is utilized to mechanize the purchasing, situation, and improvement of media stock by means of an offering framework. Programmatic Media purchasing and selling are streamlined for explicit clients. […]
Tips for Increasing your Organic Reach on Search
As a brand are you assured that your content is reaching the right audiences? Surely you may be posting on social media and witnessing increasing some user interaction but is all of it helping your brand organically? With extensive paid content being promoted across social media platforms, the power of money seems to have overtaken […]