In the CMO talk series, Strategic Marketing Services presents Lk Gupta, CMO of redBus In conversation with Michael Leander at the DMAi 2014 convention, Lk Gupta shares his views on the budding ecommerce in India and also speaks about the real heroes behind the success at redBus. Lk Gupta, who has worked with big established […]
Balaji Viswanath talks about Rapid Changes in Consumer Trends
CMO Talk – Balaji Viswanath on Rapid Changes in Consumer Trends and the Future of Digital Marketing in India CMOs are an inspiring lot. At Strategic Marketing Services, we are showcasing some of the best in the business through our CMO Talk series. Michael Leander, world renowned digital marketing speaker and our CMO, has facilitated […]
Story of James Joseph – Founder of Professional Bharati & JackFruit 365
When passion drives, you can go miles you never thought you could otherwise. This interview is the story of an entrepreneur who had built a brand and reached the masses in nothing more than a year. He has tactfully turned an underutilized natural resource to most wanted commodity. This is the story of James Joseph, […]
Ferrari and Apple- The most powerful and the most valuable brands in the world. What makes them click?
No prizes for guessing the world’s most valuable brand. Apple, the tech giant from Cupertino, California has had some very impressive numbers for several years now. With profits pegged at $104 billion, it surpasses its closest competitor Microsoft by $48 billion, which is in fact closer to the total revenue of Coca-Cola, placed at number […]
CMO Talk– Ajay Row on data-driven marketing and its scope in India
Experience is the greatest teacher, and the best way to learn is listening to experts. Strategic Marketing Services, along with world-renowned marketing speaker Michael Leander, is delighted to present to you a 6-part series – CMO talk. DMAi and data-driven marketing in India We had the opportunity to connect with these marketing wizards at the […]
Write more; Google loves it. Long form content and its benefits
Change is in the air, and well, change is the only constant. Every business evolves, methods transform and the means of reaching customers keep altering. With digital mediums getting stronger by the day, everything we do as marketers is keenly focused towards utilizing it better. Google, the no.1 search engine in the world, the be […]
Twitter Announces ‘Top 100 with Most Followers’
Six years and Twitter, with 218 million users, is already up in the second position in the chart of all social media channels. There were many marketers who thought of and rated Twitter as a fad. But the numbers prove the contrary. The rage over Twitter proves why celebrities and companies go gaga over Twitter […]
Social Media Lead Generation Strategies
Lead generation is a key business term. In today’s evolving digital medium of business, lead generation has taken different forms. There are various methods to achieve quality leads and the best part is there are some extremely good ways to do so. With a solid, dynamic and steady lead generation process in place, any company […]
Email Campaigns – 4 ways to absolutely master email campaign writing
Email marketing is used, abused and then used and abused again endlessly today. There are quite a few reasons for this. Email marketing is still one of the biggest generators of revenue. It rakes in a cool $26 per email sent, which is miles ahead of the nearest competitor, PPC at $18. The ROI from […]