‘Power of I’ – that’s the theme at DMAi this year. The event sessions are based on procuring, comprehending and utilizing data in the best possible way(s), and deriving insights to obtain a better understanding of the efforts being put in marketing. Here’s a glimpse of the sessions… Steve Prebble ,A Marketing Consultant, he talks about […]
Account Based Marketing (ABM) – Every Client is Different!
According to Wikipedia, Account Based Marketing (ABM), also known as Key Account Marketing is a strategic approach to business marketing in which an organization considers and communicates with an individual prospect or customer accounts as markets of one. In simple terms, Account Based Marketing, as the word suggests, is customized marketing based on individual client […]
As Y! promises not to ‘Screw up’ T
The recent ‘big’ news of Yahoo! acquiring Tumblr garnered mixed responses from the digital media fraternity. Tumblr costed $1.1 billion to CEO Marissa Mayer, who confirmed the brand will retain its identity, while 26 yr old David Karp stays the CEO. So far, so good. But what does it hold for you and me? This acquisition, the […]
Build a one stop shop strategy. NOW!
Last week, I was running through mobile accessory stores looking for an iPhone cover. Every store I went to, all I could see were either boring leather pouches or creepy ones with Beyonce or Beiber photos. I continued searching and wondering what else could be different in a cover. A cover is a cover and […]
Business Intelligence: The Advantage You Have Been Looking For
With competition heating up, staying on top of the game is crucial. Data seems to be everywhere and no one seems to know how to leverage this. Today, initiatives need to be taken which impact businesses in a big way. Understanding internal processes, watching small changes and understanding why these changes are occurring, are they […]
This Earth Day, Join the Green Digital Marketing Revolution!
Since ages we have been negligent, rude and abusive to our planet Earth in various ways. This Earth Day, do your part in saving the planet – Join the ‘Green Digital Marketing Revolution’. Wondering what Digital Marketing has to do with saving the planet? Well, there is. Just go back to those days and think […]
IPL – All about Money, Cricket and Branding
If you are in India, you stand very little chance to not know about IPL, the most happening thing in India right now. It is highly debatable to understand whether it is entertainment, gambling or a mere sport. However, we would like to say IPL is all about Money, Cricket and Branding. IPL is similar […]
How to Get Through The Website Blink Test!
Have you ever been on a web page which you thought is not worth staying even for few seconds? Well that’s what we are talking about. The 3-5 seconds after a visitor lands on a web page and decides whether to stick around or click away elsewhere is the ‘Website Blink Test’. Though it sounds […]
Social Media Marketing? Leave it to the agencies!
Doing social media marketing in-house or outsourcing it to the agencies! It can be debatable if asked whether social media should be in-house or outsourced to an agency. However, we would say that social media is at its best when it is done by agencies. If you can give a zillion reasons to do it […]