In this post, you’ll learn… • Why hire CMO • Advantages of outsourcing your marketing • 3 steps to go about planning the process Who knows better about your business than yourself or your staff? No one else! To reduce your marketing costs and accelerate results, you need a CMO in-house who can completely understand your business […]
4 Things to lose if you do not Personalize Your Messages
It is no doubt a great idea to create messages with a personal touch. Studies have established that clients respond better and faster to messages that are personalized – written according to their preferences, language and taste. No prizes for guessing that personalization is a must and a great customer retention strategy for marketers. Go an extra mile to […]
Get into the Customers’ shoes and Pave a Great way to Customer Satisfaction
Get into Customer’s shoes to make a sale – An old cliché that never loses significance. If you want your customers to buy from you, all you need to do is to get into their shoes for just an hour while strategizing your plans. When you start understanding their language, first thing you’ll get to know […]
You have a brand. Does it have an identity?
Your business is identified by your brand. And your brand is known by its identity. Whether you own a small business or a corporate concern, your brand will depict your product and the benefits it has to offer. Brands play a vital role in attracting customers. A simple branding message will go a long way […]
Ad:Tech 2012, Interactive Advertising & Technology At Their Best
Ad:Tech is the world’s no. 1 advertising and technology conference and it’s underway at India’s very own silicon valley, Bangalore. The event is a coming together of some of India’s leading brands, agencies, startups, and entrepreneurs. The opportunities from such conferences are massive, where direct contact with top decision makers is a reality. Marketing has come […]
Writing Collaterals That Grab Not Just Attention but Even Deals
Last week, our sales team bagged a deal worth $21,000 in just two hours from creation of the lead. Our sales team was overjoyed and thanked the content team umpteen times saying if not for the marketing collaterals, the deal would have never been possible. Rewind and replay… It is not even half hour since the lead […]
Find the Right Contacts for Your Marketing Campaigns
Building a rich contact list is indispensable for online marketers today. Digital marketing is definitely the most important ways of capturing the attention of your target audience – however, it is effective only when it reaches out to the right people. Spamming everyone else’s inbox with unsolicited messages can take the shape of a serious legal issue. […]
Write Website Content. The Right Way.
Websites are intended to help prospects and customers find the relevant product information. Web pages need to be compelling enough to help the customer pass through the research phase and enter into the decision phase of making a purchase. Sloppy website content can make a visitor turn away from the product and a brand; eventually causing a […]
BIG DATA and CUSTOMER ENGAGEMENT at the DMA 2012
The DMA event to be held at the Mandalay Bay, Las Vegas, is the biggest coming together of 10, 000+ marketers from all over the world. A truly global event conducted on epic scales, this event sees some of the best and biggest companies from around the world such as Coca Cola, IBM, Sony, Cisco and Google […]