No marketer would prefer their prospects to unsubscribe from their emails. At the same time they cannot ignore the fact that not every email list can bring 100% positive response. Say, your campaign response is 72%, and out of the remaining 28%, 10% chose to unsubscribe. Now you should not jump to a conclusion that these 10% […]
3 Ways to Make Your Holiday Season Stress Free
For any marketer worth his salt, the holiday season, starting from Halloween to the end of the year is like an all you can eat buffet. We all know the stress that comes with it too! Standing in long lines, waiting for your turn, realizing the food is over. Similar feelings are felt when marketing […]
Buyers go online this Black Friday
If you are marketer in the United States of America, you would definitely know what a Black Friday is all about. But for those who are not aware of it, Black Friday is the Friday after Thanksgiving in the US which is traditionally the first day of the Christmas season shopping. The term was coined in 1960 […]
Digital Marketing Predictions for 2013
2013 is around the corner and we understand that marketers are busy with their marketing strategies and business plans. For savvy-marketers who care about their business and customers, our predictions about 2013 are definitely going to be of great help. Though it is tough to predict the future exactly, we still have made efforts to […]
Just PROMOTE iT (Brand) THE SOCIAL MEDIA WAY
Social media has its wings spread so wide that marketers cannot get along with profits if you have not incorporating it for your business. Social media is like a breath of fresh air which can give your brand and likewise your business quality customers like never before. However, most marketers brood over planning strategies to […]
Using Social Networking as an Advertising Tool
With social media gaining popularity and fame each day, is the marketer in you extracting anything from these success stories? It is been just few days since Obama won his 2nd term as a president and it all accounts to social media. YES! Sources found Obama’s election social media campaigns to be the best till date in the […]
A Refresher on Search Engine Optimization
Your website, blog, articles and other online materials should be easily crawled by search engines to provide better visibility on the web. While, a part of SEO is automatic, you need to work hard to rank top on the SERPs. Only, tactful search engine optimization can do the trick. You can hire professionals to do this or can educate […]
What defines your website personality? – ‘About Us’
‘About Us’ page is reportedly one of the top 5 pages that get highest number of visitors in any website. Unfortunately, for most companies, it is one of the weakest too. If a website visitor is interested in your products/services, it is likely that he heads to the ‘About Us’ page before getting in touch […]
Obama Re-elected as the President of United States of America!
With his amazing slogan “FORWARD”, Obama wins a second term and the entire United States of America is celebrating his victory. It is a happiest moment for US citizens after the chaotic Sandy Hurricane. And, for marketers too. If you try to look into the efforts Barack Obama had put in to achieving this success, you would […]