Author: Navya Gollapalli

Brand Management

How to run successful marketing campaigns!

Do not follow the Nike’s slogan, ‘Just Do It’ when you are investing on marketing campaigns. Marketing campaigns need protracted efforts to bring the marketing buck. Once you understand the marketplace and your target audience, and decide on the agenda of your marketing campaign, you have four steps for creating an alluring marketing campaign. [slideshare id=16000974&doc=howtorunsuccessfulmarketingcampaigns-130115031914-phpapp02]

Content Marketing

Writing Content for Different Marketing Channels

What are the digital marketing channels you use for your business? Websites Emails Blogs Press Releases Social Media Channels Well, are you aware that every marketing channel needs an entirely different style of writing? Content was far easier when it was just one-way communication, especially before the evolution of social media. But with the advent […]

Digital Marketing

Incorporate Rich Media in Your Business

Do you know that rich media generates voluminous traffic compared to what is generated with paid search? Yes, leveraging rich media resources like images, videos, presentations, infographics, product tours, interactive catalogs and brochures, etc. help in pulling up your ranks. It is a powerful creative opportunity, allowing campaigns to deliver greater impact. Check out this Infographic […]

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