One out six email recipients does not receive email messages due to spam filters (by Marketing Sherpa). This results in a low response rate and disappointing revenue. If just 10 percent of your contacts receive your emails and out of which only 2 percent respond, what would be your conversion rate? You need to come […]
Brand Management Content Marketing Digital Marketing Lead Generation & Management Social Media Marketing
New Integral Marketing Roles We Never Thought Would Exist
‘Marketing has been reaching newer heights’ – though an overused statement, it makes sense at any point of time. Advancements in the marketing industry are changing marketing roles or rather bringing forth new marketing roles that no one ever thought would come into existence. However, we cannot deny the fact that every marketing role an […]
Why emotional advertising is here to stay
You laugh, you cry, you feel driven, responsible, insecure, thoughtful, inspired, jealous, scared, etc… ‘Emotional Advertising’ tends to provoke such feelings in you to elicit a response from you And most often, it does! Be it a billboard, television commercial, radio promotional, email or a simple banner ad in the corner of a website, every […]
CMO talk – Luisa Mazinter on customer advocacy and the need to rethink branding
Luisa Mazinter, a passionate digital marketing entrepreneur, in an interview with Michael Leander, talks about niche marketing techniques of customer advocacy and the need to rethink on branding. At the DMAi 2014, Delhi, Michael Leander, CMO of Strategic Marketing Services had the chance to converse with Luisa Mazinter, CEO of TheMarketingSite.com. The conversation revolved around […]
CMO talk – Jodie Sangster on the changing perspectives of direct marketing and data-driven marketing
Jodie Sangster, CEO of ADMA, Association for Data-driven Marketing and Advertising, is a celebrated contributor to data driven marketing. She has travelled around the globe building on her career and mastering the art of direct marketing and data-driven marketing. In her interview with Michael Leander, International Marketing Speaker, Ms Sangster unravels the myths about direct […]
Great Indian Marketing Summit (GIMS) – IT Edition 2014
Get ready for the biggest IT event – The 2nd Annual Great Indian IT Marketing Summit. Information Technology is an industry that consistently strives to deliver innovations and increase value to stakeholders. However, if the marketing goes weak, the technology reach too dies down. Marketing and IT have become so entwined in the recent past […]
Neuromarketing: The Next Big Thing in Marketing!
Most businesses keep track of what people are buying. But do you think the same companies would have a clue about ‘why’ the consumer bought what he bought? Well, the answer is a definite NO unless they follow ‘Neuromarketing.’ But, before we answer ‘How’, we need to answer ‘What’. What is neuromarketing? According to Wikipedia, […]
Grammy Moments You Wouldn’t Wanna Miss
56th Annual Grammy – Music’s biggest night on TV – breaks social media records with bustling 34 million social media interactions. The most celebrated Grammy Awards honored the best music in a year’s course at Los Angeles. The star-studded event packed moments that no music lover would ever want to miss. Beyonce grooves with a […]
How to attract consumers with your product description
Product descriptions are easily mistaken to be really easy while the fact remains otherwise. Veteran writers too make the blunder of giving it a back seat. With the annual online sales marking a 15.6% increase in 2013 (as per Econsultancy), it is a serious thing to take home rather than letting it disappear in thin […]