Author: Navya Gollapalli

Events

KSRTC Bags Digiratti Award for Social Media Campaigns

B K Singh (centre), Director Security & Vigilance, Channabasappa (right), Chief Manager, Marketing & Commuter Relations, KSRTC[/caption] Karnataka State Road Transport Corporation (KSRTC) bagged the coveted Digiratti Award for its Social Media Campaigns at the The Futurist CMO Conference hosted by Paul Writer held on August 23rd and 24th at the Re:gen:ta Hotel and Convention Centre, New Delhi. Strategic Outsourcing Services spearheaded […]

MARKETING

The Benefits of On-Demand CRM

On-demand CRM has definite edge over hosted CRM, particularly for small and mid-sized businesses. While the market is replete with choices of every functionality and budget, you’ll have to primarily decide which CRM is good for your organization. This article speaks of definite benefits of on-demand CRM that can help you to evaluate your purchase decision: Enhanced […]

Digital Marketing

Why Outsourcing Your Marketing is A Viable Option

As the global marketplace gets tougher and more competitive, companies are trying to find new and innovative ways to keep the momentum going – while having to tolerate budget cutbacks and the market fluctuating dramatically. Marketing domains like direct-mail marketing, lead management or customer analytics are increasingly being outsourced by major brands. And hiringmarketing outsourcing vendors […]

Search Engine Marketing

A Word on Search Engine Marketing

Search Engine Marketing tactics, popularly known as SEM promotes your website by increasing its visibility in the search engines. There are plenty of SEM techniques that you can use to drive traffic to your site. SEM experts know what components to optimize, when to do it. Popular SEM techniques include paid inclusion, contextual advertising, paid […]

Social Media Marketing

Three Ways to Make Your Hashtags Smarter

A Twitter hashtag allows you to integrate conversations from different users into a single platform that can be found by searching hashtag in Twitter search. The hashtag is a keyword or a phrase that is spelled out without spaces with a # sign before it. Words that are hashtagged often by numerous users on Twitter are known […]

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