Back then, when there was no internet or digital marketing, lead generation was altogether a different game. With the advent of digital marketing and new entrants like social media and mobile marketing, lead generation has become a crazy sport. Winner this minute can be on the losing side the next, such is the volatility of […]
What are the typical characteristics of a good lead?
Like oxygen is for humans, leads are for businesses! What is a lead? A lead in a marketing perspective is an individual or an enterprise that shows interest in the products or services you sell. However, a qualified lead should have the basic buying power to buy your product/service. Humans cannot survive without oxygen and […]
Why Online Businesses Need Responsive Web Design
Responsive web design is creating much hullabaloo in the online world. Did you just say that you haven’t heard of it? Well, you are still living in the static age without being updated about the advancements happening in the online market. If you are a marketer or an owner of a business trying to sell […]
Why Marketers need Mobile Applications TODAY!
“Mobile to overtake fixed internet access by 2014” – Mary Meeker “Mobile internet usage to overtake desktop internet usage by 2014” – Microsoft Tag According to Microsoft Tag, there are 4 billion mobile phones in the world out of which, 1.08 billion are smart phones. Do you as a Marketer need a better reason to […]
From Boring to Pro – 10 Ideas for Blog Posts
Is your blog making your readers doze off? Blame it on the monotonous and boring blog posts or the bland tone you use. To convert your boring blog to a professional blog, here are 10 eye-popping ideas that can help: [slideshare id=25373542&doc=fromboringtopro-10ideasforblogposts-130819043133-phpapp02] Promote your products or services by telling stories behind the product, including all […]
How to Create Facebook Ads that Connect and Sell
Facebook advertising is one of the most targeted marketing tactics in the online world. Facebook advertisements have gained regard from many businesses for both, getting visibility and winning more fans. Ads are a great way to increase fan base and communicate with them on a daily basis. Facebook ads are entwined with many aspects, the […]
Top 10 Social Brands
At Strategic Outsourcing Services, we love to be updated. So, we thought we would keep you too updated with the top brands in the social media sphere especially on Facebook and Twitter platforms. [slideshare id=24978424&doc=top10socialbrands-130806053034-phpapp01]
The Power of Nine for Marketing Data Quality
The success of any marketing organization drills down to DATA. However, the same crucial data becomes most intractable when you do not have it right, or when it is not standardized, or when there is inaccurate information. Incomplete fields in the database create gaps and the performance of the marketing message is hit harshly. However, […]
Digital Marketing Agency – Top 10 Requisites
Marketing is no more like what it was in the good old days. Especially, with the advent of digital marketing, the market is changing every hour. While digital marketing is taking over traditional marketing, the need for digital marketing experts in the marketing space is increasing. In today’s digital marketing space, hiring marketing experts wouldn’t […]