The second edition of Go Green Run will be flagged from Decathlon, Sarjapur on Saturday, July 26th. The track is all set and participants from the running fraternity and elsewhere are prepping up for the event. Few do’s and don’ts for the day before the event are: Do’s Stay calm and relax physically and mentally. […]
From monotonous to mind-boggling – Brands that gave a twist to marketing!
How creative can you get while writing about CRM software? What intriguing elements can you add to strategically position a Meeting Platform? How inventive can you be about a soap which is as useful as any other soap? Well, the answer clearly is ‘NOT MUCH’! When a company belongs to industries like healthcare, warranty, or […]
5 plus 6 mobile marketing tips – Part 2
In our previous post ‘5 plus 6 mobile marketing tips – Part 1’ we have already discussed about the first 5 mobile marketing tips. If you haven’t yet read it, we suggest you to go through that before you go ahead with this post. Some of the tips have been addressed earlier while discussing the […]
5 plus 6 mobile marketing tips – Part 1
With Adobe’s research in our earlier post ‘How important is focusing on mobile to support your cross-channel efforts in 2014?’ we could explain how important it is for businesses to be mobile ready. Taking it a step ahead we decided to explain how to make sure your messages are ready for a mobile. Did you […]
Battle of online shopping – Men vs Women
Well, need there be any debate to answer this question when we have a clear winner? From the Stone Age, women looooooooooooove shopping. Be it online shopping or otherwise. [tweetable]Can you believe that 74% of women think about shopping 24/7[/tweetable], which is every minute of the day! While men enter a mall with a targeted […]
Importance of Focusing on mobile to support your cross-channel efforts
Image Credit: Adobe Adobe has recently released a study where they have asked over 1,000 marketers on their strategies for optimizing sales, and the types of conversion rates they were achieving. Among many observations, one of the most obvious ones was on the importance given on mobile marketing. [tweetable]About 50% of current retail web traffic […]
Secret decoded behind consumer online decision making
What really takes a consumer to make a purchase still remains a mystery for most companies. While the decisions are entwined with volatile aspects like demographics, personal preferences, cultural specifications, sociological, economic, legal and environmental aspects – psychologists proudly say that most purchase patterns can be related to ‘utility maximization theory’. What is utility maximization […]
Integrate Digital Marketing to Boost your Business
In marketing more is always merrier, whether it is the number of your clients, displays, profit, sales or anything else. When this is the case, why stick to just one medium of marketing to meet business marketing plan? It’s the time of being technologically sound, but one cannot rule out the outcomes our traditional modes […]
What makes Demand Generation work?
Marketers lose crucial opportunities as they rely on inaccurate data which is made available to them as a result of insufficient follow up or misleading information. Marketing organizations need to be empowered by acquiring key data at all levels of customer reach i.e. demographic, social and company base. Marketers need to ensure to have an […]