If you are using digital marketing to grow your business, you want to be paying attention to Search Engine Marketing (SEM) in 2022. Sure, putting your business out on the internet is still key to driving traffic, and 82% B2B marketing leaders agree, but ensuring your content stays on top of the search results has […]
Effective Media Buying: Your Key to Smart Advertising
You may already know what paid and sponsored Ads can do for your brand. If not, the following statistics will paint you a happy picture. Paid advertisements have a 200% ROI. They can increase brand awareness by a whopping 80%, and generate twice the number of visitors compared to SEO. It’s clear how important and […]
Top UI/UX Design Trends That Will Help Hook in Prospects Easily
Why Should Brands Invest in UI/UX Design? In this competitive market today, businesses largely depend on the online marketplace – their website and mobile app, to sell their products and services to their targeted, tech-savvy customers. In fact, to stick around in the prevalent market competition, the role of digital platforms in business growth cannot […]
Can Conversational AI Become the Future of Customer Service?
What is Conversational AI? Conversational AI combines natural language processing (NLP) with conventional AI tools like chatbots, voice assistants, or an interactive voice recognition system. The aim is to help customers through a spoken or typed interface. It works in four steps: The user provides inputs either through voice or text The AI tries to […]
B2B Influencer Marketing: What Works in 2022?
Although influencer marketing had been catching on for a while, B2B businesses were slow to warm up to it. B2C brands have experienced enormous success by using influencer marketing to push product promotion and sales. For B2B brands, however, successful influencer marketing can take slightly different forms. They can leverage influencers for thought leadership, boosting […]
5 B2B Market Research Trends In A Post-Covid World
The virtual working culture brought a significant change in the way businesses exist and laid the foundation of a new normal that will continue to expand its space in years to come. For instance, 51% of total web traffic was from mobile phones in the year 2020, 65% of business owners stated using automated sales […]
Push Notifications to be Big in 2022: Tips to Perfect This Strategy
Here’s a wonderful fact: 42% of mobile users choose to enable their push notifications and 70% of users find them extremely valuable. But what does this mean for your business? Today, when customers do not want to be intruded with unwanted communication from businesses, push notifications have emerged as a new marketing trend that you […]
How is SEO Marketing Expected to Change in 2022
Today, if your company isn’t discoverable by a quick Google search, it is practically invisible. After all, about 70% of the world’s website search traffic is directed to Google, and to add to it, 75% of customers don’t move past the first page of web results while researching a product. Clearly, being on top of […]
Web 3.0 to be More Innovation-Fueling Than the Internet: What This Means for B2B Marketers
Web 3.0, the third generation of the Internet, has arrived on the scene. It doesn’t matter if you believe the hype or not. Because going by the overwhelming VC funding and Facebook taking the head start by rebranding itself as “Meta Inc.”, you know Web 3.0 technology will shape our future the same way Web […]